Pymble Ladies College IWD

We created and launched a campaign for the North Shore girls’ school that centred around the girls, current and alumni, who are out changing the world by standing on the shoulders of incredible, formidable female giants. 

This was a rallying cry for all women everywhere to stand proud and continue to kick ass no matter what. We launched on International Women’s Day with stills, video, projections all over Sydney CBD and in social. We recruited some renown alumni too, Olympians, CEOs, academics. Formidable women 

Our photographers such as Alina G’ozina, Juliet Taylor, made this idea come to life.