The Bunny Books x Gidget Foundation

Children’s books armed with hidden cognitive behavioural strategies that powerfully disrupt the symptoms of perinatal depression and anxiety (PNDA).

1 in 5 new mothers, and 1 in 10 new fathers are afflicted with PNDA.

How you tackle it is by talking about what's going on with you. The trouble with PNDA is when you have it, you don’t talk about it. You shut down which in turn strengthens the effects of PNDA, which makes reaching these new parents almost impossible.

But all parents talk and read to their babies...

So we created the Bunny Books. Sweet children's stories with gentle cognitive behavioural therapy strategies written into the narratives to powerfully support parents and disarm PNDA.

88,000 + Sold so far.

These got recognised at AWARD, and New York Festivals.