Coca~Cola x Topo Chico

We launched Coca-Cola’s newest, global alcoholic beverage –– Topo Chico.
Topo Chico is alcohol and seltzer: a contradiction. One ingredient hydrates you while the other gets you drunk.
So we created a road film of juxtapositional characters to star in our journey to deliver a cooler full of Topo Chicos to a party at a motel in a desert border town.