Coca~Cola x Topo Chico
We launched Coca-Cola’s newest, global alcoholic beverage –– Topo Chico.
Topo Chico is alcohol and seltzer: a contradiction. One ingredient hydrates you while the other gets you drunk.
So we created a road film of juxtapositional characters to star in our journey to deliver a cooler full of Topo Chicos to a party at a motel in a desert border town.
![](https://freight.cargo.site/t/original/i/a5667c7e399eaf10b18bc9d897fc511d5f283152d79a72ea1b9291c5d71e661e/Screen-Shot-2021-08-03-at-3.58.04-pm.png)