Toshiba’s Seriously Japanese Pop-Up Sushi Roller Coaster Restaurant
We took the humble, everyday sushi train, transformed it, made it better, and turned it into the Seriously Japanese Sushi Roller Coaster!
Using the Toshiba Pad device customers order their meals and they were delivered on high speed rails.
The event was held over 3 nights and was filled to capacity before each opening time. Its success was reported on TV, in print and online media.
We transformed the making-of video too, introducing to the world our fictional Japanese genius "Isamu Kamo Sensei". In his pursuit of Zen and nourishing the child within, created the Seriously Japanese Pop-Up Sushi Roller Coaster.
